SEO

Search Engine Optimization (SEO) is a process through which a website can increase the quantity and quality of their web traffic in an organic way. For those who are new to SEO, it is important to understand few terminologies. You can refer the full list of SEO Glossary here.

To understand it better, we need to go deep into it to know, what is organic web traffic? What is quality and quantity web traffic? Let’s see it one by one

Organic Web Traffic: When you go and search something on the web say on “Google Search” or on “Bing Search” you will get a list of website links. Out of the list whichever got listed on its own as highlighted in the image are called as “Organic Web Traffic”. Apart from that there will also be some more list of website links with a small text mentioned as “Ad” as shown in the image below. These websites that are shown as “Ad” are called as paid web traffic or paid advertising.

Quality of traffic: When you are working on a website content make sure you only have content that are relevant to your website. Otherwise you will be attracting lot of visitors who are not relevant to your business. For example, if you are selling furniture, your website should contain only information related to furniture. If your website has information about computers, then you will be getting people to your website searching about computers. Even though your website may bring more visitors but that is not quality traffic. To bring quality traffic your website must contain content that are relevant to your business.

Quantity of traffic: Quantity of traffic refers to the number of people visiting your website. In general, more the traffic, more the results. To be more precise, more the quality traffic more the quality results. If you have more relevant people visiting your website then it will fetch you more results.

Search engine optimization (SEO) is the practice of website optimization through which a website can perform better than other websites in the same field or industry. SEO is like advertising that you do in mediums like newspaper, magazine, radio, television etc. but the only difference is you do not have to pay anything for it. Your business or your brand will have more visibility if you rank high in your SEO efforts.

After the revolutionary invention of smart phones with net connectivity businesses and advertisers have started looking into the online space more seriously. Since people spend more time on mobile than on any medium, it has become more important for brands to make their presence felt in the online space.

SEO is one way through which even a small company can compete with a giant corporation to a certain extent which is highly impossible through other paid mediums. In other words, SEO has brought lot of equality in the online space. This has given lot of confidence for smaller businesses especially start ups to get noticed by their target audience in a faster way.

As a normal person when you browse websites through search queries, we generally get the kind of results that we are looking for through search engines like Google, Yahoo!, Bing or any other search engine. You will start clicking all the links that are relevant to our search and get the information that we are searching for. You need not worry about how the search engines display the results that we are expecting. But when you are doing SEO you need to understand how these search engines operates and work on your website accordingly.

This is how it works: All the search engines mentioned above have a crawler which goes out and gets all the information on the internet. They analyze all the results that are relevant to the search query and they filter the results based on the algorithm that is followed by each search engine. There are many factors taken into consideration by these search engines. The search engines change these factors from time to time so that website developers do not influence the search engines artificially to show up their websites ahead of others. However search engines accept websites that work on their content in ethical way.

Even though these search engines do not recommend any particular way to optimize website, SEO experts in the field have their own ways of cracking the website optimization formula. Here’s a pool of SEO experts that have ranked some of the factors that are important for better search rankings.

• Domain authority
• User traffic query data
• Domain level brand features
• Keyword
• Back links
• Social metrics
• Fresh content
• Reviews

If you are in business and would like to reach wider audience on the World Wide Web then SEO can do it for you. In general, any size be it small, medium or big companies will go for SEO. The basic thing required for a business to be discovered on the internet is to have their own website. There are lots of small companies who are in the online space through social media platform like Facebook, through e commerce portals, classifieds portals etc. Even though it may fetch response for your business, it will not last for long till you have your website.

To be honest, you should go for SEO the moment you feel your target audiences are in the online space to take their purchasing decision. As a business owner it is important to have your presence felt both online and offline. Generally SEO will compliment your offline marketing efforts and can also generate new business on its own.